The image shown in terms of the process approach- the sender being facebook (Cancer and alopechia page), with the message being that all people are beautiful including cancer patients, and the reciever being all who come into contact with it- facebook users.
This image of a bold barbie is the signifier, it signifies beauty amongst all people, and it communicates with us as an audience, the importance of self-esteem, confidence and support in which these ill patients should have. The index of the bow/cancer sign, has meaning to us. It represents unity, and support and ties it all into one, this is now used by many to show their support by displaying it visibly. It also adds to their identity, and makes them feel part of a group.
The acronym used 'Bald And Really Beautiful Is Extraordinary' sentisises us as an audience, and makes us want to see more support for these types of illnesses.
The icon of barbie has many connotations to it such as skinny, beautiful, blonde, perfect. This is the myth and dominant ideology that is accepted. But this text is aimed to shock the reader and show cancer patients can be just as beautiful as a 'normal' barbie.
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