Communication: is a way of sending a message to someone else.
Culture: Is a way of life, and the ideas and behaviours of society.
Identity: what makes you, you.
Power: The ability to do something a certain way.
Codes: rules that you need to follow/ and norms.
Value: Importance placed on something.
Context: the background or setting of an event.
Celebrity culture: Celebrities often communicate their wealth and status, through purchases. Celebrities are very much part of popular culture, as people often use part of celebrities identities, and mould their selves to it. They hold power in society, due to status and they are seen as more important. There are codes, and norms of behaviours that we choose for celebrities, and if they diverge from these rules it has a backlash for them, usually in the media. We place value on celebrities, due to them being the ideology for us. E.g. their body shape, hair etc.
Tattoo's: They communicate part of our identity (aspects of it) They have power to do so, by putting emphasis on part of someone's life. People put value on these markings.
- Group identity- negative as it can contribute to gang culture
- They can represent life experiences, and loved ones etc.
Classical music:
It communicates status and wealth, and is part of high culture, and holds culture capital (Pierre Bordeau). It links to people's identity, if it is part of what they enjoy e.g. hobbies. It gives people power, as it is less accessible, and usually only the elite that enjoy this part of culture. Going to a classical music concert has norms and codes, such as how you behave (polite) and what you wear (formal wear). It holds financial value, as well as the experience.
Subculture: A subculture is a subcategory within a larger group. They can communicate many messages about their group identity through clothing choices, behaviours and norms.
They often hold little power in society, as they are not part of mainstream society. They place value on interests, and common ideas amongst their peers.
Text speak: This is a way of communicating faster, but is influenced by technology, as there is a maximum number of characters within a text, so it allows people to get as much information within the text as they can- this is part of its context.
Marriage: communicates that a couple is committed to each other, this holds value for many- in terms of the ceremony due to financial value as the average wedding is £20,000, and it is still very much part of our culture in the UK to get married, as many elders still look down on couples who are not married or engaged, but over the last few years this ideology has started to fade, but not drastically. It is part of peoples identity to be married, as it comes with roles that people define their selves by. In the ceremony of marriage there is power held by the pastor as he reads the vows to them and pronounces them husband and wife.
Supporting a football team: It is part of peoples identity, as it allows them to be part of a group. This group identity is due to a common focus or interest, and likeminded people. It allows people to add to their identity through things such as team clothing. It holds value as it makes people believe they are part of something bigger.
